/* Homepage and living design system. No dependency on legacy route styles. */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 104px; scrollbar-color: #9b94c6 var(--color-canvas); }
body { margin: 0; color: var(--color-ink); background: var(--color-canvas); font: 400 var(--text-body)/1.6 var(--font-body); -webkit-font-smoothing: antialiased; }
body, input, button { font-family: var(--font-body); }
::selection { background: #d9d3fa; color: #30216e; }
a { color: inherit; text-decoration: none; text-underline-offset: .22em; }
button, a { -webkit-tap-highlight-color: transparent; touch-action: manipulation; }
button { font: inherit; cursor: pointer; }
button, input { caret-color: var(--color-accent); }
:focus-visible { outline: 3px solid var(--color-accent); outline-offset: 5px; }
[hidden] { display: none !important; }
h1,h2,h3,h4,p,figure { margin: 0; }
h1,h2,h3 { font-weight: 550; text-wrap: balance; }
h2 { font-size: var(--text-heading); line-height: 1.04; letter-spacing: -.035em; }
h3 { font-size: var(--text-title); line-height: 1.2; letter-spacing: -.025em; }
p { text-wrap: pretty; }
svg { width: 24px; height: 24px; flex-shrink: 0; }
svg:not(:has(use)) { fill: none; stroke: currentColor; stroke-width: 1.6; stroke-linecap: round; stroke-linejoin: round; }
img { display: block; max-width: 100%; height: auto; }
.container { width: min(var(--page-width), calc(100% - var(--gutter) * 2)); margin-inline: auto; }
.visually-hidden { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; z-index: 20; top: -100px; left: 20px; padding: 12px 20px; background: var(--color-surface); color: var(--color-accent); border-radius: var(--radius-small); }
.skip-link:focus { top: 12px; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: 20px; min-height: 56px; padding: 14px 24px; background: var(--color-accent); color: white; border: 1px solid transparent; border-radius: var(--radius-button); font-size: 16px; font-weight: 600; line-height: 1.2; white-space: nowrap; transition: background var(--duration-fast), transform var(--duration-fast); }
.button:hover { background: var(--color-accent-hover); }
.button:active { transform: translateY(1px); }
.button svg { width: 20px; height: 20px; transition: transform var(--duration-fast); }
.button:hover svg { transform: translateX(3px); }
.button-small { min-height: 46px; font-size: 14px; padding: 12px 20px; gap: 16px; }
.button:disabled { opacity: .45; cursor: not-allowed; }
.text-link { display: inline-flex; align-items: center; gap: 14px; min-height: 44px; font-size: 16px; font-weight: 600; line-height: 1.3; }
.text-link:hover { color: var(--color-accent); text-decoration: underline; }
.text-link:visited { color: var(--color-accent-hover); }
.text-link svg { width: 20px; height: 20px; }
.header { position: sticky; top: 0; z-index: 10; background: var(--color-canvas); border-bottom: 1px solid var(--color-line); }
.header-inner { min-height: 88px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: inline-flex; align-items: center; gap: 10px; min-height: 44px; font-size: 26px; font-weight: 650; letter-spacing: -.035em; }
.brand img { width: 34px; height: 34px; }
.desktop-nav { display: flex; align-items: center; gap: 32px; margin-left: auto; margin-right: 24px; }
.desktop-nav a { display: flex; align-items: center; min-height: 44px; font-size: 15px; color: var(--color-muted); }
.desktop-nav a:hover { color: var(--color-accent); }
.menu-toggle { padding: 10px; width: 44px; height: 44px; border: 1px solid var(--color-line); background: transparent; border-radius: 50%; }
.mobile-nav { padding-block: 8px 20px; }
.mobile-nav a { display: block; padding: 12px 0; }
.hero { display: grid; grid-template-columns: 1fr 1.02fr; gap: clamp(36px, 5vw, 80px); padding-block: 64px 76px; align-items: center; }
.hero-copy { min-width: 0; padding-bottom: 8px; }
.hero-category { font-size: 14px; line-height: 1.4; font-weight: 500; color: var(--color-muted); margin-bottom: 28px; max-width: 36ch; }
.hero h1 { font-size: var(--text-display); line-height: .98; letter-spacing: -.04em; font-weight: 550; }
.hero-last { white-space: nowrap; }
.accent-period { color: var(--color-accent); }
.hero-description { max-width: 37ch; font-size: clamp(18px, 1.7vw, 21px); line-height: 1.5; color: var(--color-muted); margin-top: 28px; }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 24px; margin-top: 32px; }
.hero-note { font-size: 14px; color: var(--color-muted); line-height: 1.6; margin-top: 20px; }
.hero-platforms { display: flex; gap: 16px; flex-wrap: wrap; align-items: center; font-size: 12px; color: var(--color-muted); margin-top: 36px; }
.hero-platforms > div { display: flex; align-items: center; gap: 6px; }
.hero-platforms svg { width: 18px; height: 18px; }
.hero-platforms svg:nth-of-type(2) { margin-left: 10px; }
.platform-more { margin-left: 8px; }
.experiment-stage { position: relative; isolation: isolate; border-radius: var(--radius-stage); background: var(--color-accent-stage); padding: 28px; min-width: 0; }
.experiment-stage::before { content: ''; position: absolute; z-index: -1; inset: 0; border-radius: inherit; background: radial-gradient(ellipse at 100% 0%, #d0e8ec 0, transparent 55%); }
.stage-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 24px; }
.stage-brand { display: flex; align-items: center; gap: 8px; font-size: 13px; font-weight: 600; }
.stage-top .tag { display: inline-flex; align-items: center; border: 1px solid #b9b6cb; border-radius: 999px; padding: 4px 8px; color: #565267; font-size: 11px; line-height: 1.2; white-space: nowrap; }
.experiment-stage h2 { font-size: clamp(24px, 2.5vw, 34px); line-height: 1.07; letter-spacing: -.025em; margin-bottom: 24px; }
.creative-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; align-items: start; }
.creative { border-radius: 10px; background: var(--color-surface); overflow: hidden; box-shadow: var(--shadow-paper); }
.creative-b { transform: translateY(16px); }
.creative-label { display: flex; align-items: center; gap: 8px; padding: 10px; font-size: 12px; white-space: nowrap; }
.creative-label span { width: 22px; height: 22px; display: grid; place-items: center; color: var(--color-accent); border-radius: 50%; background: var(--color-accent-soft); font-weight: 600; }
.creative img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.creative figcaption { padding: 9px 12px; font-size: 11px; color: var(--color-muted); }
.experiment-question { margin: 30px 4px 0; padding: 20px 0 0; border-top: 1px solid #beb8d4; }
.experiment-question h3 { max-width: 25ch; color: var(--color-ink); font-size: clamp(22px, 2.1vw, 28px); line-height: 1.16; letter-spacing: -.025em; font-weight: 600; }
.experiment-question__ending { white-space: nowrap; }
.experiment-question__punctuation { color: var(--color-accent); }
.stage-link { min-height: 44px; display: flex; align-items: center; justify-content: space-between; gap: 12px; font-size: 12px; color: #514a71; margin-top: 8px; }
.stage-link:hover { text-decoration: underline; }
.stage-link svg { width: 18px; height: 18px; }
.proof-section { display: grid; grid-template-columns: 1.06fr 1fr 1fr; gap: 48px; border-top: 1px solid var(--color-line); padding-block: 44px 64px; }
.proof-intro h2 { font-size: 26px; line-height: 1.15; letter-spacing: -.025em; margin-top: 3px; }
.proof-intro p { max-width: 27ch; margin-top: 16px; font-size: 14px; color: var(--color-muted); }
.proof-platform { display: flex; align-items: center; gap: 8px; font-size: 13px; }
.proof-platform svg { width: 20px; height: 20px; }
.proof-number { font-size: clamp(44px, 5vw, 64px); line-height: 1; letter-spacing: -.04em; margin-top: 16px; font-weight: 550; font-variant-numeric: tabular-nums; }
.proof-number span { font-size: .75em; }
.proof-number .currency { font-size: .4em; margin-right: 4px; vertical-align: 12%; }
.proof-outcome { font-size: 15px; line-height: 1.5; margin-top: 10px; color: var(--color-muted); }
.proof-outcome strong { color: var(--color-ink); font-weight: 500; }
.proof-result details { margin-top: 8px; }
.proof-result summary { min-height: 44px; display: flex; align-items: center; gap: 14px; font-size: 12px; color: var(--color-muted); cursor: pointer; }
.proof-result details p { font-size: 14px; line-height: 1.55; padding-bottom: 12px; }
summary { list-style: none; }
summary::-webkit-details-marker { display: none; }
summary:hover { color: var(--color-accent); }
details[open] > summary > span[aria-hidden] { transform: rotate(45deg); }
.service-section { padding-block: var(--section-space) 0; background: var(--color-night); color: white; }
.service-grid { display: grid; grid-template-columns: .95fr 1fr; gap: clamp(40px, 8vw, 128px); align-items: center; }
.service-copy h2 { font-size: clamp(44px, 5.3vw, 72px); }
.section-lead { font-size: 19px; line-height: 1.55; margin-top: 24px; color: var(--color-night-muted); max-width: 36ch; }
.on-dark, .on-dark:visited { color: #c8c0ff; }
.on-dark:hover { color: white; }
.service-section :focus-visible { outline-color: #c8c0ff; }
.readout-sheet { color: var(--color-ink); background: var(--color-surface); border-radius: var(--radius-panel); padding: 28px 32px 24px; box-shadow: var(--shadow-paper); transform: rotate(1.3deg); }
.sheet-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; font-size: 12px; color: var(--color-muted); padding-bottom: 24px; border-bottom: 1px solid var(--color-line); }
.sheet-top > span:first-child { display: flex; align-items: center; gap: 7px; font-size: 15px; font-weight: 600; color: var(--color-ink); }
.sheet-title { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: start; gap: 12px; margin-top: 24px; }
.sheet-title h3 { font-size: 29px; line-height: 1.05; }
.sheet-context { font-size: 12px; color: var(--color-muted); margin-top: 14px; }
.sheet-decision { display: flex; align-items: start; gap: 12px; padding: 18px; margin-block: 22px 8px; border-radius: var(--radius-small); background: var(--color-success-soft); color: var(--color-success); }
.status-dot { height: 7px; width: 7px; background: currentColor; border-radius: 50%; flex-shrink: 0; margin-top: 9px; }
.sheet-decision strong { font-size: 16px; font-weight: 600; }
.sheet-decision p { font-size: 12px; margin-top: 3px; }
.sheet-rows { margin: 0; }
.sheet-rows > div { padding: 16px 0; border-bottom: 1px solid var(--color-line); display: grid; grid-template-columns: 108px 1fr; gap: 16px; }
.sheet-rows dt { font-size: 12px; font-weight: 600; }
.sheet-rows dd { margin: 0; font-size: 13px; line-height: 1.5; color: var(--color-muted); }
.approval-row { display: flex; justify-content: space-between; align-items: center; gap: 8px; padding-top: 20px; font-size: 12px; }
.approval-row strong { display: flex; align-items: center; gap: 8px; color: var(--color-accent); font-size: 12px; }
.approval-row svg { width: 16px; height: 16px; }
.sheet-footnote { color: var(--color-muted); font-size: 12px; margin-top: 18px; }
.service-footer { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px 24px; border-top: 1px solid #4b4a5c; margin-top: 68px; padding-block: 28px; }
.service-footer span { display: flex; align-items: center; gap: 10px; font-size: 13px; color: var(--color-night-muted); }
.service-footer svg { width: 17px; height: 17px; color: #c8c0ff; }
.method-section { padding-block: var(--section-space); }
.section-heading { display: grid; grid-template-columns: 1.2fr 1fr; gap: 64px; align-items: end; margin-bottom: 40px; }
.section-heading > p { max-width: 39ch; color: var(--color-muted); font-size: 18px; line-height: 1.6; }
.experiment-links { display: grid; grid-template-columns: 1.2fr 1fr; gap: 36px; }
.experiment-link { display: block; min-width: 0; }
.link-image { height: 310px; border-radius: var(--radius-panel); position: relative; overflow: hidden; }
.creative-preview { display: flex; gap: 20px; justify-content: center; align-items: center; padding: 28px 36px; background: #e9e4de; }
.creative-preview img { width: calc(50% - 10px); aspect-ratio: 1; object-fit: cover; border: 7px solid white; border-radius: var(--radius-small); box-shadow: var(--shadow-paper); transition: transform var(--duration-medium) var(--ease-out); }
.creative-preview img:first-child { transform: rotate(-6deg) translateY(-12px); }
.creative-preview img:nth-child(2) { transform: rotate(6deg) translateY(12px); }
.experiment-link:hover .creative-preview img:first-child { transform: rotate(-3deg) translateY(-16px); }
.experiment-link:hover .creative-preview img:nth-child(2) { transform: rotate(3deg) translateY(8px); }
.link-image > span { position: absolute; bottom: 16px; left: 20px; background: white; padding: 6px 12px; border-radius: var(--radius-button); font-size: 12px; color: var(--color-ink); }
.geography-preview { background: #e4e8e4; }
.geography-preview > img { height: 100%; width: 100%; object-fit: cover; object-position: center 55%; opacity: .95; }
.geo-label { position: absolute; top: 28%; padding: 10px 16px; border-radius: var(--radius-small); box-shadow: var(--shadow-paper); background: white; }
.geo-label span { display: block; color: var(--color-muted); font-size: 11px; }
.geo-label strong { font-weight: 500; font-size: 15px; }
.geo-label-a { left: 7%; }
.geo-label-b { right: 7%; top: 54%; }
.experiment-link-title { display: flex; justify-content: space-between; align-items: start; gap: 24px; margin-top: 24px; }
.experiment-link-title h3 { font-size: 23px; }
.experiment-link-title svg { width: 24px; height: 24px; color: var(--color-accent); transform: rotate(-35deg); transition: transform var(--duration-fast); }
.experiment-link:hover .experiment-link-title svg { transform: rotate(0); }
.experiment-link:hover h3 { color: var(--color-accent); }
.experiment-link > p { color: var(--color-muted); font-size: 15px; line-height: 1.5; margin-top: 8px; }
.faq-section { display: grid; grid-template-columns: .75fr 1.25fr; gap: 96px; padding-block: var(--section-space); align-items: start; }
.faq-intro { position: sticky; top: 128px; }
.faq-intro > p { margin-block: 24px 8px; color: var(--color-muted); font-size: 16px; }
.faq details { border-bottom: 1px solid var(--color-line); }
.faq summary { display: flex; align-items: center; justify-content: space-between; gap: 24px; cursor: pointer; padding: 20px 0; min-height: 66px; font-size: 17px; font-weight: 500; line-height: 1.45; }
.faq details:first-child summary { padding-top: 0; min-height: 46px; }
.faq summary svg { width: 20px; height: 20px; color: var(--color-muted); }
.faq details[open] summary svg { transform: rotate(45deg); }
.faq details p { margin-bottom: 24px; padding-right: 32px; color: var(--color-muted); font-size: 16px; line-height: 1.65; }
.report-section { padding-bottom: 80px; }
.report-offer { background: var(--color-accent-soft); border-radius: var(--radius-stage); padding: clamp(32px, 5vw, 64px); display: grid; grid-template-columns: 1fr 1fr; align-items: center; gap: 64px; position: relative; isolation: isolate; }
.report-offer::before { content: ''; position: absolute; inset: 0; z-index: -1; border-radius: inherit; background: radial-gradient(ellipse at 0% 100%, #d6e8e9 0, transparent 70%); }
.report-offer h2 { font-size: clamp(40px, 4.8vw, 64px); }
.report-offer > div > p { font-size: 19px; margin-block: 24px 28px; line-height: 1.5; color: var(--color-muted); }
.report-note { display: block; font-size: 12px; color: var(--color-muted); margin-top: 16px; }
.report-steps { list-style: none; margin: 0; padding: 0; }
.report-steps li { display: flex; align-items: start; gap: 20px; padding: 24px 0; border-bottom: 1px solid #cbc6e1; }
.report-steps li:last-child { border-bottom: 0; }
.report-steps li > span { font-size: 13px; line-height: 28px; color: var(--color-accent); font-variant-numeric: tabular-nums; }
.report-steps h3 { font-size: 21px; line-height: 1.3; }
.report-steps p { color: var(--color-muted); font-size: 15px; line-height: 1.6; margin-top: 8px; }
.footer { padding-bottom: 28px; }
.footer-top { display: flex; justify-content: space-between; align-items: center; gap: 32px; padding-bottom: 44px; }
.footer-top p { font-size: 16px; color: var(--color-muted); margin-top: 12px; }
.footer-bottom { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 12px; border-top: 1px solid var(--color-line); padding-top: 16px; font-size: 12px; color: var(--color-muted); }
.footer-bottom nav { display: flex; gap: 24px; }
.footer-bottom a { min-height: 44px; display: flex; align-items: center; }
.footer a:hover { color: var(--color-accent); }
.trademark-note { margin-top: 8px; font-size: 11px; color: var(--color-muted); }
@media (prefers-reduced-motion: no-preference) {
  .hero-copy { animation: arrive 700ms var(--ease-out) both; }
  .experiment-stage { animation: arrive 900ms var(--ease-out) both; }
  .creative-b { animation: specimen 1s var(--ease-out) both; }
  @keyframes arrive { from { opacity: .75; transform: translateY(12px); } to { opacity: 1; transform: translateY(0); } }
  @keyframes specimen { from { transform: translateY(28px); } to { transform: translateY(16px); } }
}
@media (max-width: 1120px) {
  .hero { gap: 36px; padding-block: 48px 64px; }
  .hero h1 { font-size: clamp(60px, 7.5vw, 88px); }
  .hero-actions { gap: 8px 18px; }
  .experiment-stage { padding: 22px; }
  .proof-section { gap: 32px; }
  .service-grid { gap: 48px; }
  .readout-sheet { padding: 24px; }
  .faq-section { gap: 56px; }
}
@media (max-width: 900px) {
  .desktop-nav { gap: 20px; margin-right: 0; }
  .header-inner { gap: 16px; }
  .hero { grid-template-columns: 1fr 1fr; gap: 24px; }
  .hero h1 { font-size: 64px; }
  .hero-category { font-size: 12px; }
  .hero-description { font-size: 17px; }
  .experiment-stage { padding: 18px; }
  .stage-brand { font-size: 11px; gap: 5px; }
  .stage-brand img { width: 18px; height: 18px; }
  .creative-pair { gap: 10px; }
  .creative-label { font-size: 11px; gap: 4px; padding: 8px; }
  .creative-label span { width: 18px; height: 18px; }
  .stage-link { font-size: 11px; }
  .proof-section { grid-template-columns: 1fr 1fr; }
  .proof-intro { grid-column: 1/-1; display: flex; justify-content: space-between; gap: 32px; }
  .proof-intro p { margin-top: 0; max-width: 36ch; }
  .service-grid { grid-template-columns: 1fr 1.05fr; gap: 32px; }
  .service-copy h2 { font-size: 46px; }
  .section-lead { font-size: 17px; }
  .readout-sheet { padding: 20px; }
  .sheet-title h3 { font-size: 26px; }
  .sheet-rows > div { grid-template-columns: 1fr; gap: 4px; padding-block: 12px; }
  .section-heading { gap: 32px; }
  .experiment-links { gap: 24px; }
  .link-image { height: 240px; }
  .creative-preview { padding: 20px; gap: 8px; }
  .creative-preview img { width: calc(50% - 4px); border-width: 4px; }
  .faq-section { gap: 40px; grid-template-columns: .7fr 1.3fr; }
  .report-offer { gap: 36px; }
}
@media (max-width: 720px) {
  :root { --gutter: 24px; --text-heading: clamp(36px, 7.8vw, 48px); }
  .header-inner { min-height: 76px; gap: 12px; }
  .brand { font-size: 23px; gap: 7px; }
  .brand img { width: 29px; height: 29px; }
  .header .button-small { margin-left: auto; font-size: 12px; min-height: 44px; padding: 12px 14px; }
  .header .button-small svg { display: none; }
  .desktop-nav { display: none; }
  .menu-toggle:not([hidden]) { display: grid; place-items: center; }
  .hero { grid-template-columns: 1fr; gap: 40px; padding-block: 42px 44px; }
  .hero-category { font-size: 13px; margin-bottom: 22px; max-width: none; }
  .hero h1 { font-size: clamp(60px, 12vw, 86px); max-width: 9ch; }
  .hero-description { font-size: 18px; margin-top: 24px; max-width: 36ch; }
  .hero-actions { margin-top: 26px; gap: 12px 20px; }
  .hero-note { margin-top: 16px; font-size: 13px; }
  .hero-platforms { margin-top: 24px; }
  .experiment-stage { padding: 24px; width: 100%; max-width: 580px; margin-inline: auto; }
  .stage-brand { font-size: 13px; }
  .stage-brand img { width: 22px; height: 22px; }
  .experiment-stage h2 { font-size: 30px; }
  .creative-pair { gap: 14px; }
  .creative-label { font-size: 12px; gap: 7px; padding: 10px; }
  .creative-label span { width: 22px; height: 22px; }
  .stage-link { font-size: 12px; }
  .proof-section { gap: 32px 24px; padding-block: 36px 48px; }
  .proof-intro { display: block; }
  .proof-intro h2 { font-size: 30px; }
  .proof-intro p { margin-top: 14px; max-width: 36ch; }
  .proof-number { font-size: 48px; }
  .proof-outcome { font-size: 14px; }
  .proof-outcome br { display: none; }
  .proof-result summary { font-size: 11px; gap: 6px; }
  .service-grid { grid-template-columns: 1fr; gap: 40px; }
  .service-copy h2 { font-size: 48px; }
  .section-lead { max-width: 38ch; font-size: 18px; }
  .readout-sheet { padding: 24px; transform: none; }
  .sheet-title h3 { font-size: 30px; }
  .sheet-rows > div { grid-template-columns: 100px 1fr; gap: 12px; padding-block: 16px; }
  .service-footer { flex-direction: column; gap: 16px; margin-top: 40px; }
  .section-heading { grid-template-columns: 1fr; gap: 24px; }
  .section-heading > p { font-size: 17px; }
  .experiment-links { grid-template-columns: 1fr; gap: 36px; }
  .link-image { height: 300px; }
  .creative-preview { padding: 28px 36px; gap: 16px; }
  .creative-preview img { width: calc(50% - 8px); border-width: 6px; }
  .experiment-link-title { margin-top: 20px; gap: 16px; }
  .experiment-link-title h3 { font-size: 24px; }
  .faq-section { grid-template-columns: 1fr; gap: 36px; }
  .faq-intro { position: static; }
  .faq-intro > p { margin-block: 20px 4px; }
  .faq summary { font-size: 16px; }
  .faq details p { padding-right: 20px; }
  .report-section { padding-bottom: 48px; }
  .report-offer { grid-template-columns: 1fr; padding: 32px 28px; gap: 20px; }
  .report-offer h2 { font-size: 42px; }
  .report-offer > div > p { font-size: 18px; margin-block: 20px 24px; }
  .report-steps h3 { font-size: 20px; }
  .report-steps li { gap: 14px; }
  .footer-top { display: block; padding-bottom: 24px; }
  .footer-top > .text-link { margin-top: 20px; }
  .footer-bottom { gap: 0; }
}
@media (max-width: 380px) {
  :root { --gutter: 18px; }
  .header .button-small { font-size: 11px; padding-inline: 12px; }
  .header-inner { gap: 8px; }
  .brand { font-size: 21px; }
  .brand img { width: 26px; height: 26px; }
  .hero h1 { font-size: 59px; }
  .hero-category { font-size: 12px; }
  .hero-actions { flex-direction: column; align-items: flex-start; }
  .experiment-stage { padding: 18px; }
  .stage-top { gap: 6px; }
  .stage-brand { font-size: 12px; }
  .creative-label { font-size: 11px; padding: 8px; gap: 5px; }
  .creative-label span { height: 20px; width: 20px; }
  .proof-section { gap: 28px 18px; }
  .proof-number { font-size: 43px; }
  .sheet-rows > div { grid-template-columns: 1fr; gap: 4px; }
  .link-image { height: 260px; }
  .report-offer { padding: 28px 22px; }
  .report-offer h2 { font-size: 38px; }
  .report-offer .button { padding-inline: 20px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .button, .button svg, .creative-preview img, .experiment-link-title svg { transition: none; }
}
@media (forced-colors: active) {
  .button, .stage-top .tag, .experiment-stage, .readout-sheet { border: 1px solid CanvasText; }
  .experiment-question { border-top-color: CanvasText; }
}
/* The creative experiment leads; geography is a smaller route to more depth. */
.experiment-links { grid-template-columns: 1.5fr 1fr; align-items: start; gap: 40px; }
.creative-link .link-image { height: 340px; }
.geography-link { padding-top: 48px; }
.geography-link .link-image { height: 245px; }
.geography-link .experiment-link-title h3 { font-size: 21px; }
.report-section { padding-bottom: 0; }
.closing-section { display: flex; justify-content: space-between; align-items: center; gap: 36px; padding-top: 40px; padding-bottom: 72px; margin-bottom: 56px; border-top: 1px solid var(--color-line); }
.closing-section h2 { font-size: clamp(28px, 3.5vw, 44px); }
.closing-section p { margin-top: 12px; color: var(--color-muted); font-size: 16px; }
@media (max-width: 900px) {
  .experiment-links { gap: 28px; }
  .creative-link .link-image { height: 280px; }
  .geography-link .link-image { height: 210px; }
}
@media (max-width: 720px) {
  .experiment-links { grid-template-columns: 1fr; gap: 32px; }
  .creative-link .link-image { height: 300px; }
  .geography-link { padding-top: 0; display: grid; grid-template-columns: 110px 1fr; gap: 4px 18px; border-top: 1px solid var(--color-line); padding-block: 24px; }
  .geography-link .link-image { width: 110px; height: 132px; grid-row: 1/4; border-radius: var(--radius-small); }
  .geography-link .geo-label, .geography-link .link-image > span { display: none; }
  .geography-link .experiment-link-title { margin-top: 0; gap: 6px; }
  .geography-link .experiment-link-title h3 { font-size: 20px; }
  .geography-link .experiment-link-title svg { width: 20px; }
  .geography-link > p { font-size: 14px; margin-top: 4px; }
  .closing-section { display: block; padding-top: 32px; padding-bottom: 40px; margin-bottom: 32px; }
  .closing-section h2 { font-size: 34px; }
  .closing-section .button { margin-top: 24px; }
}
@media (max-width: 380px) { .creative-link .link-image { height: 270px; } }
.brand { flex-shrink: 0; }
.button-label-short { display: none; }
.footer-bottom a { min-width: 44px; }
@media (max-width: 380px) {
  .header .button-label-long { display: none; }
  .header .button-label-short { display: inline; }
  .header .button-small { font-size: 12px; }
}
/* Keep the call and access expectations in view on shorter laptop screens. */
@media (min-width: 901px) and (max-height: 820px) {
  .hero { padding-block: 48px 64px; }
  .hero-copy { align-self: start; padding-top: 40px; }
  .experiment-stage { padding-block: 20px; }
  .stage-top { margin-bottom: 20px; }
  .experiment-stage h2 { margin-bottom: 18px; }
  .experiment-question { margin-top: 24px; padding-top: 16px; }
}
.stage-experiment-links { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; padding-top: 8px; }
.stage-experiment-links .stage-link { margin: 0; gap: 8px; }
.stage-experiment-links .stage-link + .stage-link { border-left: 1px solid #beb8d4; padding-left: 20px; }
.service-ownership { font-size: 22px; line-height: 1.45; font-weight: 500; margin-block: 28px 20px; }
/* Sources converge into the platform. This is an explanatory diagram, not a connection status UI. */
.data-platform { display: grid; grid-template-columns: .7fr 1.3fr; gap: 56px; align-items: center; border-top: 1px solid var(--color-line); margin-top: 40px; padding-top: 48px; }
.data-platform__copy h3 { font-size: clamp(30px, 3vw, 42px); line-height: 1.1; letter-spacing: -.03em; }
.data-platform__copy p { margin-top: 20px; color: var(--color-muted); font-size: 16px; line-height: 1.6; max-width: 31ch; }
.data-map { display: grid; grid-template-columns: minmax(230px, 1.4fr) minmax(44px, .32fr) minmax(135px, .9fr); align-items: center; min-width: 0; }
.data-map__sources { display: grid; grid-template-rows: 160px 112px 112px; gap: 16px; }
.data-source-group { position: relative; border: 1px solid var(--color-line); border-radius: 12px; padding: 12px; background: var(--color-surface); }
.source-group-label { display: block; font-size: 11px; color: var(--color-muted); margin-bottom: 8px; }
.data-source-group > div { display: grid; gap: 7px 8px; }
.data-source-group--ads > div, .data-source-group--analytics > div, .data-source-group--sales > div { grid-template-columns: 1fr 1fr; }
.data-source { display: flex; align-items: center; gap: 8px; min-height: 28px; font-size: 12px; line-height: 1.3; color: var(--color-ink); white-space: nowrap; }
.data-source svg { width: 19px; height: 19px; }
.source-google svg { color: #4285f4; }
.source-meta svg { color: #0467df; }
.source-linkedin svg { color: #0a66c2; }
.source-analytics svg { color: #bc6200; }
.source-mixpanel svg { color: #7856ff; }
.source-tag-manager svg { color: #246fba; }
.source-shopify svg { color: #44751e; }
.source-woo svg { color: #873eff; }
.source-stripe svg { color: #635bff; }
.source-hubspot svg { color: #d75b32; }
.data-map__connections { height: 416px; align-self: start; }
.data-map__connections svg { display: block; width: 100%; height: 100%; stroke: #a8a1c3; stroke-width: 1.3; fill: none; }
.data-map__connections path { vector-effect: non-scaling-stroke; }
.data-map__hub { display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; align-self: start; margin-top: 147px; min-height: 170px; border: 1px solid #d8d1ed; border-radius: var(--radius-panel); background: var(--color-accent-soft); padding: 20px 12px; }
.data-map__hub > strong { font-size: 24px; font-weight: 600; letter-spacing: -.035em; line-height: 1.2; }
.data-map__hub > span { color: #5e566f; font-size: 12px; }
.data-map > figcaption { grid-column: 1/-1; text-align: right; color: var(--color-muted); font-size: 12px; margin-top: 16px; }
@media (max-width: 1120px) { .data-platform { grid-template-columns: .65fr 1.35fr; gap: 32px; } }
@media (max-width: 900px) {
  .stage-experiment-links { gap: 12px; }
  .stage-experiment-links .stage-link { font-size: 11px; }
  .stage-experiment-links .stage-link + .stage-link { padding-left: 12px; }
  .data-platform { grid-template-columns: 1fr; gap: 28px; }
  .data-platform__copy { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; align-items: center; }
  .data-platform__copy p { margin-top: 0; }
  .data-map { grid-template-columns: minmax(230px, 1.4fr) minmax(44px, .32fr) minmax(135px, .9fr); }
}
@media (max-width: 720px) {
  .stage-experiment-links { gap: 10px; }
  .stage-experiment-links .stage-link + .stage-link { padding-left: 10px; }
  .stage-experiment-links .stage-link svg { width: 15px; height: 15px; }
  .service-ownership { font-size: 21px; margin-block: 24px 12px; }
  .data-platform__copy { display: block; }
  .data-platform__copy h3 { font-size: 36px; }
  .data-platform__copy p { margin-top: 16px; max-width: 36ch; }
  .data-map { grid-template-columns: 1fr; }
  .data-map__sources { grid-template-rows: auto; gap: 12px; border-right: 1px solid #a8a1c3; padding-right: 20px; }
  .data-source-group { padding: 16px; }
  .data-source-group::after { content: ''; position: absolute; width: 21px; right: -21px; top: 50%; border-top: 1px solid #a8a1c3; }
  .data-source-group > div { gap: 10px 12px; }
  .data-source-group--analytics > div { grid-template-columns: 1fr; }
  .data-source { font-size: 13px; }
  .data-map__connections { position: relative; height: 46px; }
  .data-map__connections svg { display: none; }
  .data-map__connections::before { content: ''; position: absolute; top: 0; height: 23px; left: 50%; right: 0; border: 1px solid #a8a1c3; border-top: 0; border-left: 0; border-bottom-right-radius: 12px; }
  .data-map__connections::after { content: ''; position: absolute; left: 50%; top: 22px; height: 24px; border-left: 1px solid #a8a1c3; }
  .data-map__hub { justify-self: center; width: 190px; min-height: 154px; margin-top: 0; }
  .data-map > figcaption { text-align: center; }
}
@media (max-width: 380px) {
  .stage-experiment-links { grid-template-columns: 1fr; gap: 0; }
  .stage-experiment-links .stage-link { font-size: 12px; }
  .stage-experiment-links .stage-link + .stage-link { padding-left: 0; border-left: 0; border-top: 1px solid #beb8d4; }
  .data-source-group--sales > div { grid-template-columns: 1fr; }
}
@media (forced-colors: active) {
  .data-map__connections svg { stroke: CanvasText; }
  .data-map__hub, .data-source-group, .data-map__sources, .data-source-group::after, .data-map__connections::before, .data-map__connections::after { border-color: CanvasText; }
}