# Excutia

> The AI-native ads agency that shows its work. Excutia runs a brand's paid ads as a continuous experiment: every change is tested, every result is written down, and what was learned is reused.

## What Excutia does

- A senior operator and AI agents run the ongoing work on a brand's ad accounts.
- Every change follows seven steps: diagnose, find the insight, form a hypothesis, design the test, build the variants, run and monitor, learn.
- Every test has a written hypothesis, a stop rule and a result, including inconclusive results.
- The client approves every change before it goes live.
- The client gets a written readout every Monday and a 30-minute review call each month.
- Numbers from Google Ads, Meta Ads and GA4 are checked against each other and against the brand's own sales or lead data.

## Platforms

Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads and X Ads, measured with GA4.

## Who it is for

Brands that sell online or generate leads and already spend on ads.

## How to start

Ask for a free report on where your ads can scale or where spend is wasted. It starts with a 30-minute call, and the report arrives within 48 hours of read-only access.

## Experiment example

The landing page links to two separate fictional walkthroughs. The ad creative test at /experiment/ uses Daymark Goods data. The geography allocation pilot at /experiment/geography/ uses Ternwell House data; its two-market comparison does not measure causal lift.

## Contact

stephen@excutia.com